Top 5 Content Marketing Trends In 2020

As the criticality of content creation on the web is increasing, it is surely one of the most important paths of the future for online businesses. We can vouch that creating quality content will win all the digital marketing laurels. Refer to this blog as a guide for the top 5 content marketing trends in 2020.

1. User-Generated Content (UGC):

Statistics say, 85% of consumers consider UGC more influential compared to brand content. Before we dig deep into UGC, let us understand what it means. User-generated content is any form of content that is created and shared by contributors/customers. Very often, these customers are loyal fans of the brand who do not mind advertising on behalf of the brand and hence are not paid for what they do. UGC can be in various forms be it blogging, sharing infographics, social media posts and testimonials.
A great example of UGC is Starbucks. In 2014, Starbucks cheered its customers and got them to draw some artistic doodle on their white cups. This was a creative contest for them on Twitter under the hashtag #WhiteCupContest. Starbucks dint stop there, they also declared that the winning white cup drawing would be used as a limited edition template for the cup design of Starbucks. This got everyone excited and it received a tremendous response with around 4000 drawn cups.
The next question is, How can you design engaging UGC’s for your brand? You need to get into your audience’s shoes to identify what they like to do and share. So get your thinking caps on and be unique, that’s the only way to stand out.

2. Visual Content:

Do you know? More than 500 million hours of videos are watched on YouTube each day. The most popular platforms where teens hang out, Its Instagram, YouTube, and Snapchat.
You would rather prefer to watch a video than read a book. To add to this, the modern audience continuously expects to receive video content from their favorite brands, and it’s a proven fact that video keeps your audience engaged for longer than any other type of content. Besides, there was an 81% leap in people who watched videos in 2016 than in 2015.
How do we do this? You can create video content in several ways. Like clues from culture videos, behind the scenes shots, etc. If you sell products machines probably a demo on how to use it works, whereas if your a service provider grab your camera to a loyal customer and ask for a short testimonial video. Ensure your video isn’t too long, we all have lower attention spans and are looking for quick solutions.

3. Podcasting:

Podcasting is a free audio service that grants permission to Internet users to pull audio files (typically MP3 format) from a podcasting Web site to listen to. This can be done through their computers, mobile phones or personal digital audio players. Can you guess where this term got its inspiration from? Any resemblance to Apple’s iPod? Yes, it’s an amalgamation of iPod and broadcasting. Reports say that the number of podcast listeners has tripled within the last decade and this number is envisaged to continue growing with time. For a fact, there’s a clear lookout for audio content on the web, you need to get your brand up there.
We recommend your brand to cover niche topics and not broad ones, unlike others. This can contribute to focused marketing and help your brand gain credibility within its field of expertise.

4. Data-driven content:

Digital Marketing experts say that sooner or later, data-driven content will move up the ladder leaving storytelling behind. Not only is the data going to be used to launch a creative ‘big idea’ in an effective way, but also more widespread use of data to personalize content or offers. We can rightfully say, that Data-driven content is here for good. When Data, technology, and marvelous storytelling work hand in hand they push brands into a whole new territory of high customer engagement.

5. Quality Over Quantity:

When it comes to writing content for your digital marketing strategy, quality supersedes quantity and makes your brand stand above the rest in competition. We live in a time where transparency is expected, and consumers are continuously thriving for authenticity. Consistency and quality are the two backbones of any successful content. Also, we recommend not to overwhelm your audience by posting content too often. Give them space and time to digest one content piece then show them further.

To take advantage of this newly crafted content marketing trend, just follow the data. Identify the content that your audience marvels at and create more of that type of content to keep them happy. You’ll get better at this once you keep yourself in their shoe.

Ref:
https://www.business2community.com/content-marketing/top-10-content-marketing-trends-to-watch-for-in-2020-02272085