Why Should You Invest in a Custom-made Website

Jun 12, 2020

Why Should You Invest in a Custom-made Website

Budget has always been a concerning component while you calculate the company’s ROI and hence we all want to work with lower costs and high efficiency. If you are struggling to reduce overall website costs, you should rethink your strategy and invest in a custom website alternatively.

Most of you will think of it as an up-front cost, you need to look at it as an investment. Below are a few reasons why you should invest in a custom-made website.

1. Your Business Looks Professional:
A web presence is critical for your business in today’s online world.  It is a 24/7 and 365 days platform to showcase your products or services and in turn endorses your brand. A website generally displays content like About Us: which covers brand philosophy, Products and features: which is a list of offerings from the brand to the customer and lastly, Contact details: where you can find the outlet details or contact details like address, telephone and email ID.
Once you take a look at the difference between a standard template website design and an optimally custom one, you will notice the profound distinction between the two. Website visitors look towards your site to learn more about your business and how you can serve their needs. So when you make a customed website, you keep in mind your current users and hence design which gives value. Once you use the custom-made website design baton, your website will look professional to anyone who visits the website. The next question that comes to your mind would be, we only spoke about the expense, what about the ROI? A customized website can lead to great conversions and leads simply because your business looks more legitimate. The integrity of a professional site can ease the concerns of customers.

2. Your Website Will Rank Better On The Search Engines:
A free templated website is not a great option if you’re looking at maximizing your SEO opportunities.  One must remember, what comes for free is not flexible and hence detailing is not a feature available for you, if you choose to move forward with a non-custom-made website. On the other hand, when you decide to go ahead with a custom website, then those little details can be worked into the design on the back end. This means that SEO will be built into the framework and your journey towards great SEO ranking will be easier to manage and accomplished over time. Custom website designs also emphasizes on on-page SEO as each page includes keyword-rich content that search engines like Google are hungry for. Note, better the features, rich-content and freshness, you can expect that people will link to your site more often and hence increasing your rank.

3. Expressing Uniqueness in the Clutter of Websites Online:
Do you know how many websites are live and running in 2020? As of January 2020, there are over 1.74 billion websites on the Internet. Your just a fish in the pond of million others. A template-based website that doesn’t stand out in the sea of competitors is less likely to get attention. When you use a template-based theme for your website, then your website is likely to look like many other businesses that are using the same template. This also means that you and competitor may have the same website design. If you’re looking for a remedy to really stand out, then a custom website design is one of the best ways to do so. You then will receive an upper hand by focusing more on your audience and their demographics. Additionally, you can leverage over your custom website functionality and features so you can flawlessly tweak and improve user experience and conversions.

4. Tailor User Experience Elements as Per Business Need:
Since your website is your 24/7 marketing manager, and the majority of people will search online for you before they visit you in person or contact you, it’s important to make sure you make a good first impression. Statistics say, 90% of the online users will leave a website if it has a bad or weak design. Once those users leave your website, there is a 0% chance of them coming back unless you’re a monopoly in your industry. Most of us aren’t, and hence this is the only opportunity to impress. Keeping aesthetics in mind you must not miss out on the fact that user experience should not be hampered in the glorifying process of your website. In the world of digital marketing, user experience is the most important thing. No matter how amazing your website looks, if it doesn’t function well, you’re not going to get those conversions.
Here are some of the elements that can have a substantial impact on your user experience, which can slash your conversion numbers drastically.
Loading Time: 93% of people will leave a website if it doesn’t load fast enough. Ideally, a webpage should load in 6-8 seconds. This can make or break a deal.
Mobile Responsiveness: In today’s mobile world, all searches start from their mobile devices and then progress to the bigger screen. 74% of people say they will return to a website if it’s mobile responsive. This means, if your site isn’t optimized for mobile search, you could lose a bunch of potential leads or long-term customers.
Easy Navigation: Visitors should be able to find what they’re looking for on your website with ease. If they don’t, they will become frustrated and leave. We are sure, you don’t want your brand website to be known for its complicated website design. A user must reach his/her destination page in a maximum of 2 to 3 clicks.
Shopping Cart Functionality: If you own or consider initiating an e-commerce website, your shopping cart is the place where you make all your revenue. If it doesn’t work for the user, they’ll abandon it and shop elsewhere.
When you don’t work with a custom website, you don’t always have control over these factors, and you could be missing out on a lot of opportunities for increased traffic and customer retention.

5. Flexible to Make Changes:
You do not plan to grow your business but being where you started, right?  Most Digital Marketing experts make this mistake of expecting higher revenues and ROI by keeping the website design and technology the same as the very first time. If you choose a ready-made template design for your website you are limited to the features and functionality supported by that template only. On the other hand, if you have a custom-made website, you have the flexibility to customize the functionality and make changes to the sites in such a way that you dream and it’s in front of you. This feature allows you to target your website with customer-friendly designs. Even though all website content and design need to be updated over time, investing in a custom-designed website ensures that you involve a professional web developer who knows current trends and advancements. This expert technical and trending knowledge will give you an upper hand as a brand. Consistently adapting to newer digital trends is what’s going to be the biggest brand value your brand displays compared to your competitor.

A good website can not only increase online conversions but also generate more leads for your business. with more and more people using the Internet to do their shopping and research, a good website is an integral part of your digital marketing strategy. However, with more Internet users, more websites are browsed for a single product or research topic, and this is exactly why it’s vital to invest in a custom website for your business.



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