What Function Does SEO Serve in Digital Marketing?

Dec 19, 2022

What Function Does SEO Serve in Digital Marketing?

Before we talk about the functions SEO performs in Digital Marketing, let’s spend some time understanding what is SEO.

SEO is nothing but the practice of improving your website’s placement on the search results pages. The more prominent your website appears in the search results, the higher the chances you have to attract the attention of not only present but also potential customers for the growth of your business.

All businesses, be it an MSME or a MNCs, requires SEO to interact with their target audience and attract a fresh list of new customers. Hence, SEO acts as a pre-requisite in order to boost your business.

What functions does SEO perform in digital marketing?

SEO is not only a critical base for a robust digital marketing strategy but also is the backbone to dominate search engines. Therefore, SEO is a vital ingredient in your digital marketing campaign which is unavoidable. 

Increasing accessibility and making your website visible to searchers is the ultimate aim of SEO. Search Engine Optimization (SEO) makes sure that a significant portion of your potential customers see your website when they use Google or other well-known search engines to conduct online searches for particular goods or services. To accomplish this, several website optimisation tactics are routinely used to get your business among the top results in search engine results pages (SERPs).

If your organization isn’t listed on the initial page of the SERPs, a prospective customer probably won’t be able to identify you and guide them to your website. For this, your firm must channelise resources towards SEO to maximize client interaction and boost visibility. This is one of the sure-shot ways to escalate the company profits as customers won’t purchase from you unless they have heard about you.


Some distinguished benefits of SEO?

1. Amplify Website Loading Speed:

In this world of not only quick but also valuable solutions, google aims to do just that. If a user/browser is unable to load a page in time, he is going to move away from the same, increasing the bounce rate of the website which is a critical element in your SEO Strategy. In that case, SEO is an ideal tool to satisfy a browser’s need for quick solutions. 

2. Multi-screen adaptivity and responsive websites:

Creating a mobile-friendly website is pivotal since it will make your website look uniform on multiple screens like on desktops, tablets and mobile phones. Visitors are less likely to stick around and read more content on your website if they have a bad experience on a mobile device. So ensuring a responsive website can boost brand value and allow visitors to stick longer with you.

3. Revamps Website User Experience:

User experience is another critical factor that helps your website stand out from the competition. Simple yet effective navigation is appreciated compared to complex fancy navigation. Search engines are thriving for quality content, which you can leverage for better website page ranking.

4. Elevates Brand Awareness:

If steer your digital marketing strategy towards a robust SEO plan, you ought to improve the quality of website traffic and brand recognition, which will entice more people to buy your goods and services.


What Are SEO Tools?

SEO tools cater to data points and alerts communicating the overall health and success of your website according to various SEO terms and conditions.

They not only help uncover areas of opportunity but also identify weaknesses or drawbacks that may prevent your brand from getting sidelined from the search results.

There are SEO tools that can help you with: Analytics, Keyword Research, Links, Mobile SEO, On-page SEO, Research, Rank Checking, Website Speed, and much more.


SEO Analysis: Some SEO tools you can keep handy.

Several SEO tools, such as MOZ, Ahrefs, SEMrush, SEO Meta 1 Click, and many others, can be used to execute SEO analysis.

To support your SEO strategy, you can make use of the following free tools:


1. Google Keyword Planner is a free tool for identifying keywords to use in your website’s content.

2. Google Search Console is a free tool that Google offers that makes it simple to track the performance of your website.


SEO tools are incredibly useful – but you need to understand how to use them to get the most out of them.

3 Types of SEO:



1. On-Page SEO
 – On-Page SEO refers to procedures carried out on a website to improve its position on search engine result pages (SERPs).

2. Off-Page SEO – Off-Page SEO is the term for actions taken away from your website to raise your ranks in search engine result pages (SERPs).

3. Technical SEO – This tactic concentrates on enhancing all technical aspects of a website to improve its performance in search engine results pages (SERPs), such as making a website. quicker, simpler to comprehend, and easier to crawl, etc., and optimizing the website to support the crawling and indexing phase.


Final Words:

SEO falls under the digital marketing umbrella which in recent times is unavoidable. You can explore more about On-page SEO and off-page SEO, which are the 2 main types.

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