Are Social Media Paid Campaigns Worth It?

It’s an unsaid fact that the business and the retail world are ever volatile. With that said, each business is striving to stay on top of current marketing trends or get forced to be last in the race. Brands in this ever-evolving marketing world not only need to find new ways to market and sell but also will have to adapt to the current digital marketing trends in 2022 to do so.

Some marketing experts say that great content seldom gets noticed, no matter where it’s made live. Awesome creative designs and producing superb content aren’t enough until you make sure your content gets viral and distinguished.

Here are the top 5 reasons you should add social media paid promotion to your social media strategy.

1. Getting Noticed Organically Is getting harder:

Facebook in the year 2014 terminated many page posts from its news feed because news feeds had become too congested. Organisations that were leading on Facebook with their brand presence saw a sudden drop.

Think about this: A Facebook post has a 1% to 2% chance of getting into someone’s news feed.

It is a harsh fact that nowadays it’s harder to get noticed in these increasingly crowded news feeds no matter what social networks or platforms you opt for. When nearly every business, celebrity, non-profitable institutes, and fictional character own their individual social media profiles with daily posts, your news feed can get as noisy as a fish market.

2. Allows You To Micro-target Your Audiences:

Imagine if a men’s razer product is promoted towards a woman? The chances of this strategy converting are close to nil. On the flip side imagine the same products targeted towards men aged 15-45. So before you do paid promotions/boosting ads online you have to go through filling in the characteristics of the audience who you think can be potential buyers of your product/service. This is broadly called setting up your audience set. You can not only target your ads or promoted posts based on location, language, age, and gender but also at a micro level where education levels, workplace, interests, and relationship status are used.

3. Track Social Media Campaign ROI:

Another vital feature for digital marketers that comes from social media paid advertising is the ability to directly track the return on investment. Each marketing campaign can be critically analysed based on the results received from your marketing campaigns. For example, on Facebook, this information can be found on the Ads Manager platform, making it possible to view how well your budgets performed by analysing return on ad spend (ROAS). Additionally, the cost per website purchase, cost per lead and much more valuable insights will be visible at a quick glance. This feature makes it possible for you to decide which campaigns can be paused and which can be scaled up for more robust marketing results.

This is like a cherry on a chocolate cake where you do not need to analyse your campaign on another platform which can get too cumbersome.

4. You Will Generate Qualitative Leads:

When done right with great research, a small ad spend can give you a large sales return. At iDigitize Infotech LLP, we are constantly tracking social media campaign performance making sure that the cost per result is minimised.

5. Boosts Sales:

If your ads are going to reach the right audience at the right time, they can act as the perfect salesman for your business. Your business can stand compared to your competitors who do not opt for social media ad boosting, you will stand out from the crowd.  Your business will get a pleasant business leap compared to other competitors if you opt for social media paid campaigns.

Last Words:

Boosting posts on social media is an essential part of a comprehensive digital marketing plan which can boost social media results tremendously. Don’t give up on organic promotions, but you can pick and choose from your ad set and opt for social media paid promotions for escalated business results.